Technical Sales Consultant Jobs in Cape Town

Recruitment Legends is recruiting a Technical Sales Consultant for a permanent, full-time role based in Milnerton, Cape Town, in the Western Cape. The position sits in the printing and packaging machinery industry, selling advanced printing, labelling and print-finishing equipment to customers across the printing, packaging and manufacturing sectors. The salary is R35,000 to R50,000 per month, with medical aid and pension benefits, and applications close on 27 December 2026. The reference number is #Printing.

Please note: this same vacancy is also advertised on Careers24 under Western Cape and Milnerton listings. It is one role, advertised in three places, and it is published here once, using the Cape Town advert.

About the company and the work

Recruitment Legends is a recruitment agency that places professionals with employers across South Africa. In this vacancy, the successful candidate will join the team of its client, a business that supplies advanced printing, labelling and print-finishing machinery, together with the support that goes with it. Customers range from printing and packaging operations to broader manufacturing businesses that need reliable production equipment.

The work is a blend of technical knowledge and relationship selling. You will look after an established customer portfolio while also hunting for new business, so the role suits someone who enjoys talking to customers, understanding how their production lines work, and matching the right machine to the right job.

Role details and duties

The advert describes a full-time Technical Sales Consultant role. The duties listed in the original advert include:

• Managing, servicing and growing an established portfolio of customers within the printing, labelling, packaging and manufacturing sectors.
• Maintaining regular contact with existing customers to understand their operational requirements and production needs.
• Building long-term relationships through professional communication, consistent follow-up and reliable service.
• Identifying opportunities to expand existing accounts through additional equipment, upgrades and complementary products.
• Providing customers with appropriate product information, quotations and support throughout the sales process.
• Proactively identifying, researching and approaching potential customers to expand the company’s client base.
• Generating new sales opportunities through cold calling, prospecting, networking, referrals and direct engagement.
• Arranging customer meetings, conducting needs assessments and presenting relevant machinery and equipment solutions.
• Preparing and delivering sales proposals that demonstrate the commercial and operational benefits of the equipment.
• Negotiating pricing and commercial terms within approved parameters and working towards securing new business.
• Developing a thorough understanding of the company’s range of printing, labelling and print-finishing machinery, including features, capabilities and applications.
• Explaining technical product information clearly and confidently, including operational and production benefits.
• Recommending suitable equipment based on customer needs, production environments and commercial considerations.
• Working with internal technical, service and maintenance teams so customers receive accurate product information and support.
• Coordinating product demonstrations, technical discussions and customer presentations where required.
• Preparing accurate quotations, proposals, product presentations and other sales documentation.
• Maintaining up-to-date customer records, prospect information, sales activities and pipeline reports.
• Tracking opportunities from initial enquiry through negotiation, order placement and delivery coordination.
• Following up consistently on quotations and outstanding proposals to maximise conversion rates.
• Monitoring sales performance against agreed targets and providing regular updates on pipeline activity.
• Building professional relationships with suppliers and manufacturers, and obtaining accurate specifications, pricing and availability details.
• Staying informed about developments in the printing, packaging, labelling and manufacturing industries, including new technologies and competitor activity.

Requirements

Applicants should meet the following requirements, as stated in the original advert:

• Grade 12 / Matric.
• Approximately 1 to 4 years of sales experience, preferably in technical sales, industrial equipment, machinery, printing, packaging or manufacturing.
• Demonstrable ability to build relationships, identify opportunities and engage professionally with customers.
• Strong communication, presentation and interpersonal skills.
• A commercially minded approach with an interest in technical products and customer solutions.
• Confidence in prospecting for new business and following up on sales opportunities.
• Good organisational skills and the ability to manage multiple customers and opportunities at the same time.
• Computer literacy, including Microsoft Office and the ability to maintain accurate customer and sales records.
• A proactive, self-motivated and results-driven attitude.

The following experience is listed as advantageous: experience selling industrial machinery, production equipment or capital equipment; exposure to the printing, packaging, labelling, signage or manufacturing industries; familiarity with digital printing, flexographic printing, print finishing or related production technologies; experience managing an existing customer portfolio while generating new business; experience preparing technical quotations, sales proposals and product presentations; an understanding of consultative selling; and a relevant qualification in sales, marketing, business management, engineering or a technical discipline.

Please confirm one detail in the original advert: the advert header states 3 to 5 years of experience in sales, while the minimum requirements section states approximately 1 to 4 years. Applicants should confirm the exact experience requirement in the original advert before applying.

Where to find and apply safely

Apply only through the original Careers24 listing, using the Apply button on this page, which links to the original advert. Use the reference #Printing when applying. Be cautious of anyone asking for payment in exchange for a job: a genuine advertiser does not charge applicants for placement.

Practical tips

Make your machinery and technical sales experience easy to see: name the types of equipment you have sold, the industries you covered, and the size of the portfolio or pipeline you managed. If you have sold printing, labelling or finishing equipment, say so directly. Quantify your results where you can, such as targets achieved or new accounts won, and show that you can explain technical products in plain, customer-friendly language.

How the process works

Applications are submitted through the Careers24 listing for this vacancy. At the time it was seen, the Cape Town advert showed 5 people had applied and 108 people had viewed it. Shortlisted candidates can expect the usual recruitment steps through Recruitment Legends and its client, including interviews and discussions about product knowledge and sales approach.

Important information

This post is for information only. It is not a job offer, and it does not guarantee employment. Always confirm the full role description, salary, benefits and closing date in the original advert before applying, and note that the same vacancy appears under Cape Town, Western Cape and Milnerton listings on Careers24.

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