Hire Resolve is recruiting a Social Media and Content Manager for a popular South African lifestyle brand that manufactures and distributes vapes, vaporizers and smokeless nicotine alternatives. Based in Gqeberha (Port Elizabeth), this permanent, office-based role suits a hands-on social media professional who can own the content calendar, run the brand’s social accounts and community, and keep every post inside strict age-restriction and compliance rules.
About the company and the work
Hire Resolve is a specialist recruitment agency working across engineering, finance, IT, mining, manufacturing and related fields. Its client is a well-known local lifestyle brand in the vaping sector. The Social Media and Content Manager owns the social calendar and approvals, creates and publishes content, manages account credentials, enforces community standards, coordinates creators, runs email and AI responder workflows, and reports monthly on performance. Because the products are age-restricted, compliance is not an add-on here: it shapes what can be published, who may feature in content, and how the community is managed.
Role details and duties
The responsibilities stated in the original listing are:
- Own a monthly social content calendar per brand and platform, including Instagram, Facebook, TikTok and LinkedIn, with submissions for brand and commercial approval by the 20th of the prior month.
- Create copy, short-form video, photography and stories, and maintain a dated content library with usage rights.
- Administer all social, business-manager and advertising accounts under company details, using company password management and two-factor authentication.
- Maintain an access register, grant least-privilege access to internal teams and agency partners, and revoke access promptly when people leave.
- Secure brand handles for new brands and markets, including United States and South African launches, ahead of time.
- Maintain brand tone of voice, response times, reply templates, hide and delete rules, and escalation paths.
- Monitor comments, direct messages and chat, and supervise AI-first response workflows, including e-commerce queries.
- Apply age-gating and strict compliance rules for vaping content, monitor sentiment, log issues and pause content when needed.
- Shortlist creators against campaign briefs, considering audience demographics, engagement and brand fit, and coordinate contracting.
- Review content before it goes live and enforce vaping rules, including no creators under 25 and no audiences skewing young.
- Track reach, engagement, discount code usage and return on investment before payment is released.
- Plan and run POPIA-compliant scheduled marketing emails, on an opt-in only and age-verified basis for vaping content.
- Maintain the AI responder’s knowledge base on prices, frequently asked questions and policies, audit more than 25 AI conversations weekly, log errors and update the knowledge base within one business day.
- Deliver monthly performance reports per brand and platform covering follower growth, reach and engagement, ensure all links use UTM parameters and creator codes, set baselines in the first 90 days and agree growth and conversion targets.
Requirements
Only the requirements stated in the original listing are summarised here:
- Matric plus a Diploma, Degree or recognised certificate in Marketing, Communications, Digital Media or a related field.
- Minimum 3 years of hands-on brand social media management, including at least 1 year personally owning social accounts and content.
- Confident short-form video shooting and editing (CapCut, InShot, Premiere Rush or similar) and product photography.
- Hands-on experience administering Meta Business Suite and TikTok Business accounts, including roles, two-factor authentication and assets.
- Experience running scheduled business-to-consumer email marketing (for example Mailchimp or Klaviyo) and building Excel or Google Sheets reports.
- Willingness to strictly enforce age-restriction regulations, and an understanding that all accounts and assets belong to the company.
- Based in Gqeberha (Port Elizabeth); office-based, with availability for evening and weekend monitoring on rotation.
Preferred experience that would strengthen an application includes managing social media for age-restricted or regulated industries, United States market and creator campaign experience, launching brand accounts from zero, chatbot or AI responder setup, paid social campaign management, and scheduling, listening and design tools such as Later, Hootsuite, Sprout Social, Canva and Adobe tools. The original advert does not state an experience level, so none is shown for this post.
Where to find and apply safely
Apply only through the original Careers24 listing, using the Apply button on this page. The original listing invites applicants who meet the requirements to apply by emailing the address given there. This listing closes on 29 December 2026, so apply in good time. Never pay anyone to apply for a job, and do not share bank details or identity documents with anyone other than through the official application route.
Practical tips
- Show a portfolio of short-form video and product photography, plus examples of calendars you have owned end to end.
- Give numbers: follower growth, reach, engagement and return on investment from brands you have run.
- Show that you understand age-gated content rules and can explain how you kept a regulated brand compliant.
- Mention your experience with Meta Business Suite, TikTok Business, email platforms and reporting spreadsheets.
How the process works
Read the full original listing, then apply through the original link before 29 December 2026. Shortlisted applicants will be contacted through the official process; always confirm the details in the original advert before applying. Reference: 209885. This is a permanent role based in Gqeberha.
Important information
This page is informational only and does not guarantee a job, an interview or any salary. Confirm the requirements and closing date in the original advert before applying. Salary is stated as R35 000.00 – R45 000.00 Per Month, and the advert notes it can potentially be more, based on experience and skills.
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