Google Adverts API v.14 is right here, with 5 large updates

Google Adverts API model 14 has been rolled out with a number of main updates, together with new options to assist the transfer from Common Analytics to Google Analytics 4.

Why we care. Model 14 of Google Adverts API gives an improved person expertise by enhancing each marketing campaign administration and efficiency.

What’s new? Listed below are just some highlights of the 2023 replace.

Account-level detrimental key phrases : This new function will allow advertisers to retrieve, create and replace account-level detrimental key phrases. Which means that customers will have the ability to exclude particular key phrases from focusing on not only a single advert group or marketing campaign, however an entire account.

: This new function will allow advertisers to retrieve, create and replace account-level detrimental key phrases. Which means that customers will have the ability to exclude particular key phrases from focusing on not only a single advert group or marketing campaign, however an entire account. New advice sorts : This contains DynamicImageExtensionOptInRecommendation for advertisers whose accounts will profit from enabling dynamic picture extensions. It additionally contains LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which can assist customers to tweak their return on advert spend.

: This contains DynamicImageExtensionOptInRecommendation for advertisers whose accounts will profit from enabling dynamic picture extensions. It additionally contains LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which can assist customers to tweak their return on advert spend. New conversion motion sorts : These new options will assist advertisers to determine conversions imported from Google Analytics and decide if a conversion is from a GA4 or Common Analytics property. That is significantly necessary as GA4 is changing Common Analytics on July 1, and so these modifications have to be mirrored in Google Adverts API v14.

: These new options will assist advertisers to determine conversions imported from Google Analytics and decide if a conversion is from a GA4 or Common Analytics property. That is significantly necessary as GA4 is changing Common Analytics on July 1, and so these modifications have to be mirrored in Google Adverts API v14. Offline conversion shoppers summaries : This can be a model new subject in buyer sources that gives details about the offline conversion course of, akin to what number of conversions had been uploaded efficiently and what number of failed when the offload bounce was executed.

: This can be a model new subject in buyer sources that gives details about the offline conversion course of, akin to what number of conversions had been uploaded efficiently and what number of failed when the offload bounce was executed. Key phrase planning area: Google Adverts API V14 encompasses a new technique referred to as GenerateForecastKeywordMetrics, to assist key phrase forecast metrics while not having to create a key phrase plan first.

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What Google stated. Mattia Tommasone, Senior Developer Relations Engineer on the Google Adverts API group, instructed Search Engine Land:

“As you possibly can see, there are numerous updates, modifications, enhancements and new methods to retrieve info from Google Adverts API, model 14. Those we have now talked about are just some highlights. And we won’t wait to see you check out all the new options on this model.”

Timeline:

June 2023 – Google Adverts API model 14 is launched

– Google Adverts API model 14 is launched April 2023 – Google Adverts API model 13.1 is launched

– Google Adverts API model 13.1 is launched October 2022 – Google Adverts API model 12 is launched

– Google Adverts API model 12 is launched August 2022 – Google Adverts API model 11.1 is launched

– Google Adverts API model 11.1 is launched June 2022 – Google Adverts API model 11 is launched

– Google Adverts API model 11 is launched April 2022 – Google Adverts API model 10.1 is launched

– Google Adverts API model 10.1 is launched February 2022 – Google Adverts API model 10 is launched

Additional studying: For the entire record of modifications made to Google Adverts API in model 14, learn the complete launch notes.

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