Creativity is an essential aspect of any profession that involves innovation, problem-solving, and artistic expression. Creativity is a critical component of your success whether you are a writer, designer, entrepreneur, or marketer. However, cultivating creativity can be challenging. Fortunately, there are various ways to enhance your creative thinking and promote innovation in your work. One such method is by using the JOBS model. Here are four ways you can grow your creativity using JOBS.
-
Juxtaposition
Juxtaposition places two or more contrasting ideas, objects, or concepts to create a striking effect. This technique is commonly used in art, literature, and advertising to create tension, humor, or intrigue. To apply juxtaposition to your creative process, start by identifying two or more seemingly unrelated concepts, and try to combine them uniquely. For instance, you could combine the idea of a tree and a bicycle to create a treehouse with a built-in bike ramp. This approach allows you to break traditional thinking patterns and encourages you to think outside the box.
-
Obstruction
Obstruction is a technique that involves adding limitations or constraints to your creative process. This may seem counterintuitive, but studies have shown that regulations can enhance creativity by forcing you to think differently and find new solutions. To apply the obstruction technique, identify a limitation or restriction and try to work within those boundaries. For example, if you are a writer, you could challenge yourself to write a story using only 50 words or less. This approach not only stimulates your creativity but also helps you to develop problem-solving skills.
-
Breakdown
The breakdown technique involves separating complex problems into smaller, more manageable parts. This technique is beneficial when working on complex projects or facing a challenging situation. To apply the breakdown technique, start by identifying the different elements of the problem and breaking them down into smaller parts. This approach allows you to focus on each piece individually, which can help you to develop new ideas and techniques.
-
Synthesis
Synthesis is a technique that involves combining different elements or ideas to create something new. This technique is commonly used in science, art, and music to make discoveries, artworks, and compositions. To apply the synthesis technique, identify two or more ideas or elements you want to combine. Then, find a way to integrate those elements uniquely. For example, if you are a marketer, you could connect the idea of a traditional marketing campaign with an influencer marketing campaign to create a hybrid marketing strategy. This approach allows you to create something genuinely innovative and original.
In conclusion, creativity is an essential component of any successful career. Using the JOBS model can enhance your creativity by providing new approaches and techniques to approach your work. Whether you are a writer, designer, entrepreneur, or marketer, using the JOBS model can help you to break away from traditional thinking patterns and find new and innovative solutions to your work challenges. So next time you face a creative block, try applying one of the JOBS techniques and see how it can help you to grow your creativity.
Leave a Reply